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CRAZY PIG SPEAKS!!

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Armand Serra December 7, 2001.

Q: Why did you become the silversmith from the guitarist? Cause which became the Silversmith.

Armand: I was teaching guitar in London and I started working part time(2 days a week selling jewellery). One customer came in the shop and wanted a skull ring made and no one in the workshop could do it. I said to the customer come back in 3 weeks it will be ready. He was very happy with the ring and after that the next order was done, and everyday I got better and quicker. Same as guitar playing...

Q: Whom is the influenced musicians?

Armand: As a guitarist my influences are /Jeff Beck/Jimi Hendrix/Steve Vai/Joe Satriani. But I also love paul Kossoff, Joe Walsh, Leslie West, My favorite band of all time is FREE.also James Gang, Cactus, Grand Funk, Mountain, Led Zeppelin, The Who, Black Sabbath, Deep Purple, UFO, etc... My ambition as a guitarist would be to play for Paul Rodgers, Frank Zappa (too lat for that one) or Ozzy Osbourne. In the past I auditionned for Iron Maiden, UFO, Scorpions... I have played in London with a Van Halen type group called PANAMA.

Q: You are very busy. But, Is CD manufactured in influence even now? Why is it? Tone quality of 2nd album was also improving very much rather than 1st. Is all work/play performed by only you?

Armand: The 1st CD was done on a 8 track with a £150 drum machine. The 2nd CD was done with a 16 track machine and a £1500 drum machine. Yes I played all the guitar/bass and keyboards myself and wrote all the music as well as programming the drums, and mixing all the stuff. "Field of dreams" is one of my favorites, I wrote it as a movie soundtrack.maybe for ALIEN 5? My favorite song to play is the HENDRIX type track "A HOLE in the wall" (mistitled on some CD's as "Fish like swimming").

Q: Is it said that your studio is under construction? What studio does it become?

Armand: The studio is finished. It has 25 Marshall heads, 16 Marshall speakers, a double Ludwig kid a 32 channel desk and will go digital next year.

Q: You have many guitars, which is your main guitar?

Armand: I have about 80 guitars, they all my favorites. I play all the instruments and also programed the drums using an MPC 3000. I used vintage guitars and vintage Marshalls. All the sounds on the CD are actually guitars not keyboards.Only "The memory of water" has a Kurzweil keyboard. I wanted a lot of Crazy guitar sounds on RIDES AGAIN.

Q: I love the brand name. Very cool! Why is "CRAZY PIG"?

Armand: CRAZY PIG was the name I wanted for my band but the other 4 members prefrred PANAMA. I decided I will use this name anyhow. Most jeweleries are called, Smith and Samuels & sons, or Daniel & Daniel, Asprey & Garrard. All very boring names, and also very pretentious. CRAZY PIG is fun name to remember and it is also a native American name like CRAZY HORSE.

Q: Although there are Many Works of Skull, Animal or Character System, why is it? And when carving the skull, where does it carve carefully?

Armand: My father was an artist painter in France and I always loved drawing comic books characters like skulls and monsters, demons etc... I wanted to work in comic books, I also wanted to work for HIPNOSIS the company that did album covers for Led Zeppelin and Pink Floyd. Yes I love detail on a ring. To achieve a great design you MUST be able to draw very well by hand not on a computter, secound you MUST be able to bring the design in 3 dimention. For that you MOST be able to carve in 3 dimention. The carvings are like NETSUKE, it is the same skill required. I have made hundreds of pieces and rejected them if I though the detail or design was not right. Other jewellers do not reject at all and that is the difference.

*NETSUKE: The slide stop attached in the end of strings, such as a pillbox, a tobacco pouch, and width arrival. There are various forms and a material is Kazuno, ivory, metal, pottery, etc. It is called the work of art which is in a palm.

James Hetfield with Evil Skull June 23 2001.

Q: Are you the ones that made James Hetfield/Cliff Burton's necklace 20 years ago? I was told that you made James Hetfield's (Metalica) wolf pendant that he is always seen with?

Armand: YES. I made Cliff's rings and Wolf necklace. All still available in our shop in London. The WOLF PENDANT is £82, The LARGE EVIL SKULL RING is £105. I knew Cliff Burton at the time were the name METALLICA had never been heard yet. Cliff and James bought all their jewellery from me check all the photos and you'll see all the stuff. I have kept Cliff's Wolf ring as he swapped it for another one only a couple of days before the tragic crash... but I will never part with it.
January 11, 2001.

Q: Crazy pig's mascot skull drawn by Mr.Eric Philippe. Is from your idea, where is it came from? I really love it, because it is very cool and same image with crazy pig designs. That design won't lose comparing with another skull. I really love it.

Armand: The Crazy pig mascot (skull and top hat) was design by me and it was my last band logo.. The band was PANAMA. We had the skull on the 2 bass drums... over the years the esign has changed. at first it was very simple/no hat. then he got a top hat(same as our singer). Then for gigs we added a Jackson guitar around it's neck.

Q: What is his name?

Armand: Our mascot is called "GOMEZ",

Q: Which is your favorite Crazy pig jewelry?

Armand: I have many favorites designs. PSYCHO KILLER & EVIL SKULL are the ones I wear every day. I have just finished a few new designs. The very latest is a JIMI HENDRIX ring....it will be a LIMITED EDITION. VERY COOL.

Thanks for taking care of Breakfast at Crazy Pig.
Armand here at CPD

CHAIN-WHIPPED Magazine #44

Translated by Mika.M .
Photo from Armand Serra.